The Case For #RFID, as THE Omnichannel Enabler

RFID has to be the most important technology for omnichannel enablement in contemporary retail. The unique data transmission innovation enables retailers to benefit from unparalleled stock availability and accuracy by preventing lost sales, in a climate where the customers is the conductor, and the retailer, the orchestra. Even though most retailers want to gain the…

McDonalds In-Store Evolution = #WOW

Earlier today, finding myself missing my normal healthy cooked-from-scratch, home-made lunch, I decided to visit my local McDonald’s to grab a quick bite to eat and drink. Approaching the drive-through to place my order, my heart sank when I was informed by the employee standing outside that the service was temporary out of order, and…

AR Building Business – Lego Case Study

Giant brands have now started experimenting with Augmented Reality (AR) and it’s exploding onto the retail stage with unreserved aplomb. AR literally has the ability to alter the way we perceive and interact with the world, as such it opens the doors to the fantastic, impossible and unexpected. Consumers are in for a visual banquet,…

What’s Going Down in the High Street?

Even in 2017 the summit of technological innovation appears to be free WIFI for many high street stores. To be clear I’m not an advocate of pointless gimmicks, but I can’t help feeling pretty bored by the in-store experience of 99% of the high street shops who are slowly being left behind by consumers who…

Why Dummy’s Are No Longer Dummy’s

Even though iBeacon technology, invented by Apple has been around since 2013, retailers have universally failed to leverage the sizeable benefits this brilliant point to point transmitter innovation can deliver. Beacons enable retailers to capitalise on actionable data like never before, data which if used creatively can be used to drive an enhanced experience for…

I”ll Just See If We Have It Out-Back?

We have all been there, you walk into a high street clothing store find something you want but you can’t see your size. You find an assistant to which the answer will be certainly ubiquitous, ‘I’ll just go and have a look for you’. Sometimes they disappear for few minutes,  other times for what seems like…

Uber Disrupts Final Mile 

Any national retailer that truly wants to deliver on the promise of convenience should now be building essential and valuable partnerships with a network of small tactical delivery companies as well as the larger global logistics organisations. These companies need to be invested into the retailer’s vision of what constitutes an exceptional delivery experience. Many…

AI, AR & VR – Trending

This year’s NRF in New York City hosted at the Jacob K.Javits Convention Center isn’t disappointing. With a simply inspiring compliment of speakers and industry experts, it’s buzzing, and for us, events such as this present an opportunity to get a glimpse into the future, and the developments which will shape the emerging retail landscape. I wanted…

Why M&S’ Fashion Business Is Failing

At 132 years of age, Marks and Spencer’s is having something of a crisis. On the one hand, it is still a brand that customers love, whilst on the other hand, its fashion lines, targeting it’s sweet spot of women over fifty are clearly underperforming. Listed at 18 on the top 20 superbrands website, M&S…

AI, Whats The Big Idea?

The tech heavyweights, Apple, Google and Amazon have all invested heavily into AI (artificial intelligence) technology, but what’s driving the push into AI? What are the main offerings and how might they be utilised by retailers moving forwards? The offerings as they stand at the moment are Apple’s Siri.  Google, whom couldn’t come up with…

Mobile Checkout’s a Reality

Supermarkets have started to pilot an awesome concept which will proliferate into high street fashion retail within a couple of years, perhaps even sooner. The concept orbits around getting customers to use their smartphones to scan and self-checkout their shopping in real-time without going to a physical checkout queue using the retailer’s smartphone app. There’s…

The Value of MVP’s

Facebook is taking a renewed interest in the retail sector, I guess they have arrived at the inevitable conclusion that digital directors want and need more than just “Likes” to report to their CFO’s at the end of the trading year. The psychological wall that’s facing-off Facebook is its perception by retailers who struggle with…